Refund Policy
Last updated: 5 November 2026
Where things stand today
The $7 full SEO audit report
If the report doesn't generate or isn't what we described, email us within 14 days for a full refund. Write to billing@almightyformulaseo.com with the website the report was for. Refunds go back to the card you paid with.
The report is a one-off payment, not a subscription. It is digital content delivered instantly: it appears on your results page as soon as Stripe confirms the payment, and we email you a link to it and to a PDF of it. Before you pay, we ask you to confirm you understand that it is delivered straight away. The refund above applies whatever that means for any statutory right to cancel.
The 7 day free trial
Your card is taken when the trial starts so the plan can continue without interruption, but nothing is charged during the trial. Cancel at any point before it ends, from Billing in your account, and you keep access until the trial ends and are never charged. If you do not cancel, the plan you chose starts and is charged at the end of the trial, and the cooling off period below starts from that first charge.
Early access accounts
If your account joined during early access, we will not move your account onto a paid plan automatically. You will get at least 30 days notice, you will be shown what the plans cost, and you will have to actively choose one. No card gets charged because you forgot to read an email. Early access closed to new signups when billing went live on 3 November 2026.
The 14 day cooling off period
Every first payment comes with 14 days to change your mind. Ask within 14 days of your first charge and we will refund it in full. You do not need to give a reason and we will not ask you to sit through a retention offer.
If you are a consumer in the UK or the EU, you have this right by law under the Consumer Contracts Regulations. Note that where you ask us to start the service immediately, the law lets a provider charge for what you have already used. We will not do that within the first 14 days. You get the whole amount back.
Most of our customers are businesses, and businesses do not get a statutory cooling off period. We are giving you the same 14 days anyway.
After the first 14 days
Monthly plans
Cancel whenever you like, from your account or by emailing us. Your plan stays active until the end of the month you have already paid for, and then stops. We do not refund part of a month you are still using, and we do not charge you a penny more.
Annual plans
Cancel within the first 60 days and we will refund the unused whole months, pro rata. After 60 days we do not refund the remainder, but your access continues until the year you paid for runs out.
When we will refund regardless
These are not exceptions we make grudgingly. Ask and you get the money back:
- The service was substantially broken or unavailable for a sustained period and you could not use what you paid for.
- You were double charged, or charged after cancelling.
- You were charged for a plan you did not choose.
- A feature you specifically paid for was removed during your paid period. We will refund the remainder pro rata.
What we will not refund
- Time you paid for but did not get round to using. The service was available to you.
- Results. We do not guarantee rankings or traffic, we say so in the Terms of Service, and disappointment with SEO performance is not a refundable fault.
- Charges from other companies, such as your hosting, your CMS, or an API key you bought yourself.
- Accounts closed by us for a serious breach of the terms, such as publishing unlawful content.
How to ask for a refund
Email billing@almightyformulaseo.com from the address on the account. Tell us which charge and roughly why, so we can fix whatever caused it. That is the whole process. There is no form.
We will reply within 5 working days. Approved refunds go back to the original payment method, normally within 14 days, though your bank may take a few days more to show it.
If you disagree with a decision, reply and say so and a human will look at it again. Please talk to us before raising a chargeback. A chargeback costs us a fee and freezes the account while it is disputed, and in almost every case we would simply have refunded you.
Your legal rights
Nothing on this page removes your statutory rights. If you are a consumer in the UK, the Consumer Rights Act 2015 entitles you to a service performed with reasonable care and skill, and to a repeat performance or a price reduction if it is not. If you are in the EU, your equivalent national rights apply. This policy sits on top of those rights, not instead of them.
Contact
Billing and refunds: billing@almightyformulaseo.com
Support: support@almightyformulaseo.com
AlmightyFormulaSEO is operated by THE EMADKO HOUSE LTD (company number 17560014), a company registered in England and Wales.
Our registered office is 193 Charles Street, Greenhithe, DA9 9AL, United Kingdom.